The McDonald’s Sundial

Can that thing actually work, said our head of Creative. Umm.. yah sure? A few months and a Nasa engineer later we made the first of its kind, working down to the second sun powered media sensation. Breakfast advertising was never the same.

Within a week the Sundial got pretty popular around the globe, eventually finding it’s way into several grand prix and an advertising hall of fame and better yet from a proud client who gave us $50 million to play with next year. No pressure. We thought, can we grow salad on a billboard? Why yes.