Samsung Do what you can’t
Remember those exploding batteries? We used a flying ostrich to fix that and launched Samsung’s largest global campaign of all time. What batteries?
It got even bigger. We didnt expect Casey Neistat to like it, let alone create his life story about Do What You Can’t. Inspired creators, vloggers and content makers generated a giant wealth of earned media for us moments after launch.
Galaxy launch
Going head to head with Apple, Samsung knew it had to be way more emotional and connected. Set to The Beatles “Across the Universe,” this one made it’s debut at Samsung’s unpacked launch.
We created this to challenge what our perception of a phone is. The Unboxing idea was about removing borders, starting with the actual frame of the phone.
Teaser films were made to show change and freedom from the old school phone frames.
Buying a board in Times Square is one thing but buying the entire Times Square block on every board simultaneously? Even better.