Healing United Healthcare
What do you do when a whole industry is sick? The diagnosis: overwhelming complexity. Over 70,000 government coded accidents was the epiphany. Injuring people to make our point seemed like the appropriate thing to do. The rest was history.
Who doesn’t love a lot of free media? One piece in particular was the most shared ad in the world for a month, beating Nike and Halo.
Films + fun accidents
Social + more accidents
With over 76.000 medical billing codes to play with you could literally write one every day for the next 208 years (we did the math). We tailored ads to the Academy Awards, Grammy's, Deflategate, anything topical became fair game.
