Healing United Healthcare

Man do people hate health insurance companies. But even less obvious research said unless we fix the complexity problem there would be zero trust. The whole industry was actually sick and what better way to heal it than with humor. Over 70,000 government coded accidents were staring us in the face was the epiphany. Injuring people seemed only the right thing to do. The rest was history.

Who doesn’t love a lot of free media? One piece alone was the most shared ad in the world for a month, beating both Nike, beer and Halo. Accidents happen, and even more impressive numbers if you hit play.