Off the Street Club making 2 cities 1
5000 shootings and 500 murders a year on one side of city and the other, barely a few. In the middle, The Off the Street Club. Our mission, make one Chicago. See how we provoked donors to confront the other side by bringing them face-to-face with an unthinkable proposition, imagining it with their own children.
Choosing between 2 worlds
Every single piece of the campaign, was an experience. From the place-settings to digital, we showed two contrasting sides and gave everyone a chance to choose between the two. Did it work? In just 2 hours we raised the most in the 100 year history of the club.
Are making films and ads helpless against guns? Turns out it’s an awesome weapon to waken closed eyes from blatant violence. ‘Shot in Chicago,’ below was the results of that of that effort.
