US ARMY Special Forces

A US Army 5 star general gave the briefing at 0800 hours sharp, "I want an attention getter that will find me the nation's best with just enough balls to join Special Forces". A trip to Fort Bragg, the Pentagon and two weeks later an experiential campaign that embodied the spirit of next-level challenges.  We found locations, rented planes, placed brochures around the country and invited people to simply take one. If they could.