Special Forces

A US Army 5 star general gave the briefing at 0800 hours sharp, "I want work that will find me the nation's best with just enough balls to join Special Forces".  A trip to Fort Bragg, the Pentagon and two weeks later yielded a simple experiential execution based an old form of marketing, brochures.  We found locations, rented planes and placed brochures around the country and invited people to simply take one. Did it work? That’s classified.